Posts Tagged ‘Design Review’

Design Review: The Making of the Motorola Droid

Wednesday, February 3rd, 2010

design-review

Over at CNET, MOTO Development Group president Gregor Berkowitz has a new column that looks under the hood of Motorola’s Droid smartphone to evaluate what made the product successful — and how it could be improved.

This much is clear: Motorola positioned the Droid to be the anti-iPhone. While the iPhone is sleek and rounded, the Droid is square and angular. Where the iPhone seems lightweight and delicate, the Droid feels heavy and rugged… so much so that Gregor calls it the “Hummer of smartphones.”

The obstacles Motorola faced in bringing the Droid to market and re-establishing its own relevance as a maker of cutting-edge handsets are more than skin deep. To get a running start in the fast-changing smartphone business, Motorola embraced Google’s Android operating system instead of building one of its own. Yet that move created challenges of its own, as Motorola was then forced to adapt its handset hardware to the idiosyncracies of a third-party OS.

Tuning a piece of hardware to a piece of software is a laborious and time-consuming task, and upon close inspection, the Droid still bears some scars from the process — most likely because Motorola was in a hurry to rush the product to market. To learn about some of the ways in which this becomes most apparent, read Gregor’s column.

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Design Review: Olympus EP-1

Monday, January 4th, 2010

design-review

In the next installment of his column for CNET, MOTO Development Group president Gregor Berkowitz examines the Olympus EP-1, an all-new digital camera designed to look like a classic SLR from the 1960s.

Why did Olympus give a digital camera the New Beetle treatment?

It’s simple: Point-and-shoot digital cameras are threatened by a new generation of camera-equipped mobile phones that actually take pretty good pictures. To fend off extinction, camera manufacturers are scrambling to create products that offer functionality no mobile phone could ever hope to match.

In the case of the EP-1, those highlights include Mad Men-era styling, removable lenses, and a fast (1/4000), mechanical shutter that makes a satisfying *click* when you take a picture. The iPhone will never offer any of those features, of course, which suggests that the EP-1 wants to be something more than just a high-quality camera. It also aspires to be a lifestyle accessory for people who want to show the world that they are serious photography enthusiasts.

To learn more about all the ways in which that ideal was incorporated into the design of the EP-1, read the full CNET column.

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